Silver Sponsor
BCBGMAXAZRIAGROUP was founded in 1989 by Max Azria, Designer, Chairman and Chief Executive Officer. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.
Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP and Max's wife, joined the company as a designer in 1991 and was named Creative Director in 1996.
BCBGMAXAZRIAGROUP have succeeded in building an impressive portfolio of twelve brands: BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Manoukian, Parallel, Dorothée Bis and Dorotennis. They have evolved BCBGMAXAZRIAGROUP into one of the most diversified fashion houses in the world, offering some of the most sought-after collections on the market. While immediate objectives include the further expansion of BCBGMAXAZRIAGROUP product categories and retail boutique locations globally, the Azrias' long-term goals are to continuously grow their fashion empire and further establish BCBGMAXAZRIAGROUP as a worldwide powerhouse of style.